By designing experiments directly targeting our values scientists can achieve more effective scientific communication. Recent research at the University of Gothenburg has shown that art and emotions can help scientists play a key role in getting people to take action based on knowledge.

Marine biologist Sam Dupont during the school project “I am the Ocean”.
The increasing destruction and pollution of the ocean subsequently threatens humanity by putting at risk the countless services provided by marine ecosystems. In the face of global changes such as warming and ocean acidification, only collective action can lead to the needed mitigation and adaptation measures.
When it comes to the responsibility of society for causing these changes, the scientific evidence is strong. But it is complicated by competing values, uncertainties and complexity in causation. The scientific community is still struggling to deliver strong messages to citizens and policymakers.





