Webinar: “How to frame the issue of ocean acidification”, 24 September 2014

Wednesday, September 24, 7a-8am Alaska Time

Sponsor: SOARCE webinar series, NOAA NMS and OAP

Speaker: Alexis Bunten, The FrameWorks Institute

Abstract: Did you ever wonder just what is in peoples’ heads that causes them to reach the wrong conclusions (despite the provision of accurate information) about the environmental issues that affect our lives? This webinar shares the latest findings from cognitive research conducted by the FrameWorks Institute about how to communicate the issue of ocean acidification to the public. In this webinar, you will learn the widely shared cultural schemas that shape Americans’ preconceived biases around the issue of ocean acidification. These pervasive patterns of thought, called “cultural models,” prevent Americans from understanding of the cause and solution to ocean acidification. Researchers at the FrameWorks Institute tested ways to best communicate ocean acidification to the public using explanation and metaphor. The results of FrameWorks rigorous descriptive and experimental research process will be presented along with opportunities to practice and ask questions. Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/525163738. After registering you will receive a confirmation email containing information about joining the Webinar.

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